This little hack is reserved for people who are looking for a hard-to-reach target.
➡️ Linkedin target: location: the full article!
🎯 How do you target geographically?
Developing your network in your city or in its surroundings will be much more interesting for your prospecting than if you target the whole of France. After some tests conducted by the Waalaxy team, we were able to get a 60% acceptance rate for a "CEO" search in the city we were in.
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Establish and target your Persona as a first step, e.g. "CEO".
➡️ How to create your Persona?
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Choose the target city, for example, Montpellier.
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Develop your network within this city and the surrounding area, with people connected to your target audience.
You can then import these people and send them a connection request.
🎯 Use location as a personalisation option!
You can use location to personalise your messages. You create a more personal relationship with your audience, so they are more likely to accept your connection request, and/or respond to your message.
Several tests have shown that location is a key element in increasing your acceptance rate, and consequently expanding your network and making connections.
Other elements can also be taken into account, but they are not as effective as location: past experience, company, age.