LinkedIn is a goldmine. But there are a few tricks you need to know to take advantage of its full potential. In particular on the search.
➡️ How to do a good search on Linkedin: the complete article!
🍒 Do not use a keyword
Indeed, there is no reason to use the keyword.
Let's say you want people for the position of "Marketing"? Search with the "Title" filter for the word "Marketing" or "Marketer".
What if you want to target people in marketing?
Use the "Industry" filter to look for the word "Marketing and Advertising".
The only reason to use the keyword (and still) is to search for a person directly by name. Otherwise there are other filters.
🍓 Using the title
Most of the time, if you are looking to prospect, what you are interested in is :
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What the person does.
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The sector of activity.
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The company.
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The size of their company.
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Why not the seniority.
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Or its geographical location.
The title is much more useful for qualifying prospects.
It often replaces the keyword which provides too random results. And it becomes particularly powerful when Boolean operators are used.
🍏 Using boolean operators
Boolean operators are extremely efficient. However, they are not so complex to use.
The Boolean operator allows you to combine different elements or specify what you want in a keyword search field.
➡️ More information on this subject in this guide. 🚀
🍍 Using inverted commas
If you are looking for an exact phrase. For example, "Lawyer in court" in the title field. If you don't use inverted commas you may get results with only "lawyer" or worse only "court".
By adding inverted commas, LinkedIn will only return people whose title contains only "Lawyer". If you had to pick just one, it would be this one.
🍐 Try "NOT" exclusions
By specifying "Marketing NOT Freelance" for example, the search will remove profiles containing "Freelance" in their title.
You can, of course, add as many "NOT" exclusions as you like to clean up your search.
🍌 Discovering "OR" and "AND" inclusions
These operators allow you to associate elements.
Are you looking for people who have done a "Prépa" and the university "Paris Dauphine"? Take the "School" field (the one without the checkboxes in the advanced filters) and add "Prépa AND Paris Dauphine".
🍇 Parentheses
Parentheses are used to combine with Boolean operators.
For example:
(marketing NOT freelance) OR (chief marketing officer OR CMO) → "marketing" and not "freelance" or "chief marketing officer" or "CMO"
🥥 Don't exceed 1000 search results
If you didn't know, LinkedIn doesn't give you access to more than 1,000 results from a standard search.
In reality, this is a boon to better qualify your leads: take advantage of this to reduce the size of your searches and get better granularity in your campaigns.
➡️ How to get around the 1000 search results limitation on Linkedin?
🫒 Using Waalaxy AI
Waalaxy AI allows you to enrich leads from a selected sample of 10 leads.
Simply choose this sample based on a common parameter (location, title..), select the number of leads you want the AI to find, and get started.
You'll see leads imported automatically. 🪄
For everything you need to know about Waalaxy's AI, head over to the full article. 🤖
Bonus 🎁
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